For good reason, being a household name in the entertainment industry, selling out performances, or having a number of top-charting singles and albums is no longer sufficient for the contemporary star. In the past, signing exclusive contracts with production firms and record labels was a typical practice for artists.
These contracts often included onerous conditions that gave the parties little time, flexibility, or clarity of thought to consider anything that saves the terms of their contract.
However, the outdated Hollywood contract structure has long since vanished, and today’s superstars are free to take on as many roles as they can manage.
Nowadays, it’s usual to hear about famous people succeeding in non-entertainment fields. The greatest names in Hollywood have significant investments across the board, from more established sectors like real estate and fashion to more recent developments like CBD.
According to Priyanka Murthy, the founder of Access79, some of the most well-known personalities in the entertainment world are starting to see increasing success outside of their primary function as performers.
She states that a disruptive jewelry company that has produced statement pieces worn by Hollywood A-listers. These, in her opinion, are the activities that will keep them relevant beyond their prime.
Recession Gets One, Recession Gets All
Any uncertainty about how flimsy the entertainment industry is was substantially dispelled when the COVID-19 outbreak struck. Hollywood, among other industries, suffered significant financial losses due to the epidemic.
Being a multi-hyphenate herself, Priyanka Murthy is aware of the financial safety net that several professional hats may provide. She has substantial litigation experience, was a Fulbright scholar in the past, and has worked for some of the most prominent law firms and federal courts in the country.
Murthy has made a reputation for herself outside of the legal sector as an entrepreneur, an achievement that earned her a spot on the Forbes 1000 List for 2021.
Murthy has created statement jewelry pieces for her luxury jewelry line Arya Esha, which has been worn by celebrities like Kerry Washington, Julia Roberts, Lupita Nyong’o, and Jennifer Lawrence.
Access79 is a disruptive and unconventional try-before-you-buy styling brand that uses technology to create an experience that connects women to the most distinctive jewelry pieces and the best independent jewelry designers in a way that focuses on discovery.
“I’ve always been analytical and creative, and no matter how good I am at anything, I’ve never loved the concept of specializing in it. So, while practicing law satisfied my need for analysis, I used my creativity and financial acumen to create my jewelry companies.”
Priyanka Murthy asserts: “They say you can’t have it all, but in my opinion, you can at least have a bit of everything, and everyone is starting to recognize this, from celebrities to female blue-collar workers.
Celebrity, No Longer A Noun
Up-and-coming celebrities, particularly social media influencers, would do well to start thinking more widely and realizing that their celebrity status should be a means to a more lasting purpose. According to Priyanka Murthy, it’s an adjective rather than a noun.
Celebrities do this by launching new businesses, investing in existing ones, or buying businesses completely. Veteran players like Sean Combs, Oprah, Jay-Z, and Rihanna are among these alternatives in the wealth distribution game.
While some famous people are still enjoying the honeymoon period of their careers and indulging in their celebrity, others who have been around for a while are now accepting diversity in their fan bases. Of course, whether we are celebrities or not, we should all be thinking along these same lines.
